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NOW Foods

234 products scored by Formulate's ingredient-level rubric. Brand grade reflects a weighted average across the full lineup.

Scored by the Formulate Research Team · Last reviewed July 2026

73
C
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How NOW Foods scored

Integrity82

Accurate labels, no proprietary blends hiding doses, consistent sourcing

Product Quality88

Ingredient form, bioavailability, dose accuracy across the lineup

Transparency65

Published testing, ingredient origins, full disclosure

Verification71

USP, NSF, Informed Sport, or comparable third-party testing coverage

Innovation31

New formulations, new forms, research-driven development

Component scores are derived from the product lineup, not from marketing materials. See the methodology page for how each component is computed.

What NOW Foods makes

  • 49 Minerals
  • 32 Botanicals
  • 30 Amino Acids
  • 19 B Vitamins
  • 16 Fish Oil & Omegas
  • 15 Adaptogens
  • 12 Multivitamins
  • 10 Antioxidants
  • 9 Protein
  • 7 Nootropics
  • 6 Heart Health
  • 6 Vitamin D
  • 4 Greens
  • 4 Liver Support
  • 3 Sleep Supplements
  • 3 Immune Support
  • 2 Probiotics
  • 2 Collagen
  • 1 Creatine
  • 1 Mood
  • 1 Joint Support
  • 1 Electrolytes
  • 1 Energy

Top-scoring products

All NOW Foods products (234)

NOW Foods: frequently asked questions

How does Formulate grade NOW Foods?

Formulate grades NOW Foods by aggregating the ingredient-level scores of all 234 NOW Foods products it has analyzed — weighing dose accuracy, ingredient form, transparency, and third-party testing. NOW Foods's overall brand grade is C (73/100). It is not a paid or sponsored ranking.

Is NOW Foods third-party tested?

NOW Foods scores 71/100 on third-party verification, indicating broad testing coverage (such as USP, NSF, or Informed Sport) across its lineup.

What is NOW Foods's best supplement?

Creatine Monohydrate is NOW Foods's highest-scoring product on Formulate at 97/100 (grade A).

What does NOW Foods make?

Formulate has scored 234 NOW Foods products, including 49 Minerals, 32 Botanicals, 30 Amino Acids, 19 B Vitamins, and more.

About the grading

Every NOW Foods product above is scored on dose accuracy, ingredient form, certifications, transparency, and third-party testing. The brand grade aggregates those product scores — it isn't a marketing claim or a pay-for-play ranking. See the methodology page for the full rubric.