Compared like with like
Best Pillows
32 pillows scored on what their makers declare — materials, support, cooling, certifications — and compared only with other pillows. No brand pays to be here.
- 1
Nest Bedding$99–$119Nest Bedding Easy Breather PillowAdjustable loftShredded fillCertiPUR-US foamTENCEL lyocellA90 - 2
Avocado$159–$358Avocado Molded Latex PillowLatex fillCervical contourGOTS organicOrganic cottonB88 - 3
Brentwood Home$78–$98Brentwood Home Helena PillowAdjustable loftLatex fillGOTS organicOrganic cottonB88 - 4
Avocado$89–$109Avocado Organic Pillow with Natural Latex and Kapok FillLatex fillGOTS organicOrganic cottonNatural hull / kapokB85 - 5
Sijo$70–$90FluffBase Eucalyptus PillowDown / featherOEKO-TEXMoisture wickingTENCEL lyocellSynthetic fibre — runs warm
B85 - 6
Avocado$89–$129Avocado Green PillowLatex fillGOTS organicOrganic cottonGREENGUARD GoldB84 - 7
Coop Home Goods$79–$99Coop Home Goods Eden PillowAdjustable loftSide-sleeper loftMemory foamMachine washableB84 - 8
Sijo$56–$100FlexCool Memory Foam PillowShredded fillTemperature regulatingMemory foamGel / synthetic fibre fillSynthetic fibre — runs warm
B84 - 9
Sijo$66–$130CloudSupport PillowLatex fillOEKO-TEXBreathableOpen-cell / perforatedB81 - 10
Parachute$55–$120Down Alternative Side Sleeper PillowWool / merinoDown / featherSide-sleeper loftMachine washableSynthetic fibre — runs warm
B81
22 more pillows are scored in the Formulate app.
What the score means
Declared quality: built from what each maker states about materials, thermal behaviour, support, function, certification and durability, weighted for pillows. It rewards products that say specifically what they are and what they are made of. It is not a lab test, and a product whose maker states too little to grade is not ranked rather than ranked low. Scores compare pillows only with itself — never a mattress with a pair of earplugs.
Frequently asked questions
What are the best pillows?
Nest Bedding Nest Bedding Easy Breather Pillow scores highest of the 32 pillows we compared, at 90/100 (grade A).
How are these pillows scored?
On declared quality: what each maker states about materials, support, cooling, function, certification and durability, weighted for this kind of product and compared only with the same kind. It is not a lab test. Products that state too little to grade are not ranked.
More sleep gear
Scores rate what a product declares, not how it will suit you. Persistent sleep problems are worth raising with a clinician. Some links are affiliate links; they never affect a score.